Principle or Cognition; What’s your preference?

Lead by Cognition: Processing information, applying knowledge and changing behaviors and preferences based on shifting environmental factors and information.

One approach is very stable, while the other is very nimble and flexible. A successful leader propels from one approach to the other depending on the circumstance presented to them.

I recall working with a Vice President several years ago who consistently applied the lead by cognition style, changing his mind continuously. Of course there were some benefits to this behavior, but unfortunately the longer employees were exposed to his style, the more disembodied they became from the organizations vision, mission and overall direction. I spent some time working with this Vice President helping him to gain clarity on the specific principles the organization and he himself worked under, allowing for the injection of building blocks or principles if you will upon which cognition could be applied.

So my question for you is this. Are you an agile leader? Are your decisions and feedback built upon principles yet made in cognition? If the US Senate was able to make this collective shift I believe we would have less of a disagreement and greater overall momentum.


Shawn Casemore, President, Casemore and Co.
www.casemoreandco.com