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Le rythme de l'innovation numérique s'accélère : les grandes entreprises ont du mal à suivre la cadence

Selon l'enquête Harvey Nash CIO 2015 en association avec KPMG . “Into an age of disruption”.

L'analyse de grandes bases de données devient la compétence la plus recherchée, grosse croissance dans les postes de Directeur des données.

L'innovation technologique domine l'ordre du jour des leaders en technologie, mais de nombreuses entreprises ont du mal à gérer cette tendance, selon l'enquête Harvey Nash 2015 menée en association avec KPMG. Le rythme auquel progresse le numérique et la course à l'innovation laisse de nombreuses organisations en manque de stratégie numérique à l'échelle de l'entreprise dans son ensemble et en situation désespérée d'obtenir les compétences adéquates. Malgré les efforts mis en œuvre pour réduire ce déficit en compétences, les inquiétudes liées au manque de compétences pèsent cette année un tiers de fois plus qu'en 2013. La demande en matière de compétences relatives à l'analyse de grandes bases de données s'est hissée au premier rang des compétences les plus recherchées, six fois plus que la seconde compétence la plus rare, à savoir la gestion du changement.

Deux tiers (66 %) des Directeurs des systèmes d'information font état de perturbations numériques [changement résultant de technologies numériques perturbant les modèles commerciaux établis] comme représentant un changement très important dans leurs activités, les poussant à créer de nouveaux modèles commerciaux et à lancer de nouveaux produits et services sur le marché plus rapidement qu'avant.

De façon globale, les grandes entreprises font état d'une situation de handicap en ce qui concerne le numérique, avec seulement 17 % de celles-ci pensant « faire beaucoup mieux » que leurs concurrents en matière de gestion des perturbations numériques, par rapport à 35 % des petites organisations. Seul un Directeur des systèmes d'information sur dix pense que son organisation ne sera pas affectée par des perturbations numériques dans les années à venir.

Après avoir reçu un nombre record de réponses de près de 4 000 leaders des Technologies de l'information depuis plus de 50 pays et avoir capturé plus d'un quart de million de points de données, on estime qu'il s'agit désormais de la plus vaste enquête de leadership en matière des Technologies de l'information dans le monde.

Vous pouvez consulter le communiqué de presse original dans son intégralité ci-dessous après l’infographie.

Pace of digital innovation quickens; large companies struggle to keep up, says Harvey Nash CIO Survey in association with KPMG

Big data analytics jumps to No.1 in demand skill, big growth in CDO roles.

Digital innovation is dominating the agenda of technology leaders, but many companies are struggling to manage it, according to the Harvey Nash 2015 CIO Survey in association with KPMG. The pace of digital and the race to innovate has left many organisations lacking an enterprise-wide digital strategy and desperately seeking to acquire the right skills. Despite efforts to close the skills gap, this year skills concerns are running one third higher than in 2013. The demand for big data analytic skills has leapt to the number one most-needed skill, skyrocketing to almost six times higher than the next-most-scarce skill, change management.

Two thirds (66 percent) of CIOs report digital disruption [change resulting from digital technologies that disrupt established business models] as a very significant change to their business, driving them to create new business models and bring new products and services to market faster than before.

Globally, large companies report being at a disadvantage when it comes to digital, with only 17 percent of them saying they believe they’ll do ‘much better’ than competitors in managing digital disruption, compared to 35 percent of small organizations. Only one in ten CIOs believe their organisation will be unaffected by digital disruption in the coming years.

After receiving a record number of responses from nearly 4,000 IT leaders from more than 50 countries and capturing more than a quarter million data points, it is believed this is now the largest survey of IT leadership in the world.

Albert Ellis, CEO of Harvey Nash Group, commented:
“What’s most striking about the results is the speed of change. In the seventeen years we have conducted the survey we have never seen a new role grow so quickly as we have the Chief Digital Officer. We have never seen demand for a skill expand so quickly as we have for big data analytics. As technology increasingly becomes focused on the customer, the IT, marketing and operations teams are increasingly working together in new ways. Sometimes it creates friction, uncertainty and skills challenges, but for a CIO with the influence, connections and technical ability to bring it all together, it’s an exciting place to be.”

Lisa Heneghan, Head of EMA CIO Advisory, KPMG in the UK commented:
“CIOs are concerned that they could lose significant market share to competitors more adept at using technology, yet despite this threat, three in four still don’t have a company-wide approach to digital. Unless CIOs cement this vision, the chance of being overtaken appears a foregone conclusion.

“To get ahead CIOs need to focus on defining their operating model to support a digital business now, and driving through the cultural shift which is fundamental to success.”

Additional key findings from the Harvey Nash 2015 CIO Survey in association with KPMG include:

The Chief Digital Officer growing in prominence, but the role is still evolving

- The role of the Chief Digital Officer (CDO) is growing in importance. Seventeen percent of CIOs now work with a CDO, up from only 7 percent last year. An additional five percent of respondents said they will hire will hire a CDO in the next several months.
- The CDO role varies significantly with organisations. Where organisations have CDOs in place, only just under half (47 percent) have that person taking full leadership of the digital strategy, with the remaining organisations preferring the CIO, CMO or CEO to take the lead.

CIOs becoming more confident in the role they play in digital

- Reversing a trend we charted in 2012-14, marketing departments that exclusively own digital is down to 24 percent, from 40 percent last year. Conversely, the number of IT departments that own digital is on the rise, up to 18 percent, almost doubling its influence from last year. There has also been a 7 percent jump in joint ownership between both marketing and IT.
- CIOs are enjoying a stronger relationship with marketing this year, with 33 percent rating it ‘very strong’, up from 30 percent last year. Where the digital strategy is jointly owned by IT and marketing the relationship is strongest, with 41 percent of CIOs rating it ‘very strong’.

Accessing skills from outside the organization

- Half (50 per cent) of CIOs report they are increasingly using outsourcers to supplement skills they can’t find in house; this compares to just 25 per cent of CIOs who are looking to their outsourcers to save them money, suggesting an evolving role for outsourcers.
- In 2015, six out of seven CIOs will increase their outsourcing spend.
- Four in ten (41 percent) of CIOs plan to increase their investment in offshoring this year.

Top CIO operational priorities

- Business intelligence and analytics made the biggest jump up the priority list compared to last year, with almost half (47 percent) setting it as a top priority.
- Increasing efficiencies topped the list of CIOs’ operational priorities this year, at 61 percent.
- Cost-cutting dropped in importance by 16 percent, compared to 2013.

Women in IT stalemate

- The lack of women in IT has received significant media and political attention for several years, yet the proportion of women in IT leadership roles remains stagnant year after year.
- Globally, the number of women in IT leadership positions - CIO, CTO or SVP title - is down 2 percent from 2013, reporting in at a mere 6 percent this year.

CIOs are satisfied

- Despite the constant challenges, complexities and changes IT leaders face, job satisfaction is climbing towards historic highs - 80 percent at either ‘very’ or ‘quite’ fulfilled. The proportion of CIOs who plan to move jobs in the next 12 months is 12 percent, down from 17 percent in 2014.

Cyber security represents a very real threat

- Globally, one in four CIOs (25 percent) reported their companies had to deal with major IT security incidents in the past 12 months.
- Only 23 percent of respondents are “very well” prepared, down 6 percent from last year (29 percent).

About the Survey
The Harvey Nash CIO Survey 2015, in association with KPMG, collected data between 6th January and 19th April 2015 and represents the views of 3,691 technology leaders from more than 30 countries, with a combined IT spend of over $200bn. Of the respondents, 33 per cent identified themselves as CIOs, 9 per cent as CTOs, 32 per cent as director / VP in technology and the remaining 26 per cent were spread between a broad range of roles including CEO, COO, CDO and senior executives.

Les médias du groupe Finyear

Vendredi 29 Mai 2015