Even commercial breakthroughs such as the iPhone came about because of accumulated incremental changes that made existing ideas more marketable, writes Sandeep Kishore. Most paradigm-changing ideas "often started with a basic platform. ... Once these ideas were further improved and enhanced, the path was paved to enable their widespread use and subsequent monetization of these innovations," Kishore writes.

Full article:
www.wired.com/insights/2013/11/the-power-of-incremental-innovation/



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