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Vendredi 29 Novembre 2013

The Financial Year Links | When Amazon and Wal-Mart fight each other, everyone is affected


The Wharton School.



For decades, companies could make money simply by having solid products, prices and marketing. Those days are over, experts say, thanks to the rise of Amazon and Wal-Mart. Differentiation can help retailers fend off Amazon, but the change is foundational. "What is advertising, what is distribution, what is online, what is shopping? These words are passé. It's terribly exciting," says Barbara E. Kahn, director of the Jay H. Baker Retailing Center at The Wharton School.

Full article:
knowledge.wharton.upenn.edu/article/amazon-walmarts-battle-dominance-future-retail-stake/



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