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Jeudi 28 Novembre 2013

The Financial Year Links | Mobilizing your C-suite for big-data analytics


McKinsey Quarterly.



Leadership-capacity constraints are undermining many companies’ efforts. New management structures, roles, and divisions of labor can all be part of the solution.

Over the past 30 years, most companies have added new C-level roles in response to changing business environments. The chief financial officer (CFO) role, which didn’t exist at a majority of companies in the mid-1980s, rose to prominence as pressures for value management and more transparent investor relations gained traction.1 Adding a chief marketing officer (CMO) became crucial as new channels and media raised the complexity of brand building and customer engagement. Chief strategy officers (CSOs) joined top teams to help companies address increasingly complex and fast-changing global markets...

Read more:
www.mckinsey.com/Insights/Business_Technology/Mobilizing_your_C_suite_for_big_data_analytics





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