Every leader should be a salesman, writes Ryan Estis. That doesn't just mean promoting your products -- it also means communicating effectively internally and with customers, and persuading people without coming across as pushy. "When you start thinking about sales as a collaborative, problem-solving effort you expand your perspective and new opportunities to advance a relationship," Estis writes.

Read more:
ryanestis.com/5-keys-to-more-persuasive-communication/




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