There is plenty of research on how people make decisions. Executives in the C-suite might want to ignore these studies or place them in context, according to this post. "Research has taught us a great deal about many kinds of decisions, but we should be careful not to apply the lessons elsewhere without appreciating the differences," writes Phil Rosenzweig, a professor of strategy and international business.

Read more:
blogs.hbr.org/2013/11/high-stakes-decisions-are-rarely-dispassionate/



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