Dans le marché actuel, les fournisseurs voient leurs revenus issus des services vocaux décliner rapidement. Dans les marchés développés, certains obtiennent d’ores et déjà 50% de leur revenu moyen par utilisateurs (ARPU) par les services de données. Les consommateurs veulent pouvoir acheter, agréger et partager des voix, des données et les quotas des services de messagerie sur tous les appareils, entre les membres de leurs familles et entre les business units, et effectuer des changements en temps réel. Les nouvelles capacités d’indemnisation de la solution SAP Billing and Revenue Innovation Management répondent ainsi aux besoins actuels des fournisseurs en leur permettant d’envisager de nouvelles possibilités commerciales.

Grâce aux indemnités, les CSP peuvent ainsi améliorer l’expérience de leurs clients en leur apportant le contrôle sur leur consommation de services et la possibilité de partager facilement ces indemnités avec leurs familles ou collègues. Les entreprises et les particuliers se voient offrir la possibilité de gérer de manière flexible les minutes, les messageries et données sur les différents appareils, et entre les bénéficiaires. Les indemnités peuvent être achetées et agrégées ou partagées entre les différents services et les périodes de facturation. Les clients peuvent décider des priorités d’utilisation et ajuster les conditions de rechargement en temps réel, mais également décider qui peut consommer des indemnités spécifiques. Par ailleurs, les indemnités permettent aux fournisseurs de proposer des promotions et des programmes uniques, ce qui n’était pas le cas auparavant.

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SAP Helps Communications Providers Simplify Customer Plan Sharing

SAP AG (NYSE: SAP) today announced the availability of a new version of the SAP® Billing and Revenue Innovation Management solution. A new “allowances” functionality gives communications service providers (CSPs) a way to offer their customers better control over subscriptions and services. By leveraging allowance capabilities, CSPs can provide customers with highly personalized plans, add-ons and offerings that can be activated and consumed in real time.

In today’s market, carriers are seeing revenues from voice services decline at a rapid pace, and in developed markets some are already getting 50 percent of their average revenue per user (ARPU) from data services.* Consumers want to be able to buy, stack and share voice, data and messaging service quotas across all their devices, family members and business units, and to make changes to those allocations in real time. Furthermore, carriers are legally required to implement “bill shock protection.” In other words, carriers cannot surprise customers with unexpected charges at the end of a billing cycle. Therefore, customers need to be able to see the impact of any plan or activity changes will have on their bill as soon as that change is made. CSPs with billing systems that do not have the capabilities to flexibly manage services quotas are in danger of losing customers, as well as missing opportunities to increase revenue from existing customers. The new allowances capabilities in SAP Billing and Revenue Innovation Management address the needs of modern carriers, helping them to unlock completely new commercial possibilities.

Using allowances, CSPs can enhance their customers’ experience by giving them self-service control over how they consume services and the ability to easily share allowances with family members or colleagues. Business customers and individual consumers can have a flexible way to manage minutes, messaging and data across devices and among plan members. Allowances can be bought and stacked to increase the amount available or shared across services or billing periods. Customers can set priorities for usage and trigger re-fill conditions, as well as decide who can consume specific allowances. Because the convergent online charging system quickly sorts, finds and debits the correct allowances, customers can monitor usage and update priorities in real time.

Allowances also give carriers the ability to offer unique promotions and programs not previously possible. For example, a carrier could offer a roaming bundle designed for family vacations. This could be a short-term package of services added to a contract in real time, shareable among all plan members, easily tracked and configured by the carrier and the consumer alike and with a fixed end date. Carriers can attract and retain customers by offering this type of personalized, customized plans, which can help them build market share and maintain profitability. The fully integrated nature of allowances into the existing offer-to-cash process means that complex billing, revenue recognition and legal requirements related to service quotas are managed in a standard and automated way.

“SAP has a strategic focus on the telecommunications industry, and we work with CSPs that focus on providing a superb customer experience with great operational efficiency,” said Fergus O’Reilly, vice president, Solution Management, SAP. “By offering a real-time platform for launching, managing and analyzing personalized offers with unprecedented scalability and usability, we are providing carriers with the tools they need to create agile, customer-centric organizations.”

A propos de SAP
Leader des applications d’entreprise, SAP (NYSE : SAP) fournit aux entreprises de toutes tailles et de tous secteurs les moyens logiciels d’une meilleure gestion. Du back office à la direction, de l’entrepôt à la vente, quel que soit le terminal d’utilisation (ordinateur, terminal mobile), les applications SAP permettent aux collaborateurs et aux organisations de travailler plus efficacement ensemble et de s’appuyer sur des tableaux de bord personnalisés afin de conserver leur avance dans un contexte concurrentiel.
Les applications et services SAP offrent à plus de 281 000 clients la possibilité d’être rentable, de s’adapter continuellement et de croître durablement.
Pour plus d’informations, consultez le site www.sap.com

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