Plenty of companies have taken significant steps toward becoming more sustainable, but none has turned incremental progress into truly transformational change.

As anyone who’s ever used a compass knows, mistaking “magnetic north” for “true north” can put you alarmingly off course, very quickly.

Yet for many companies striving to become more sustainable, navigating via magnetic north—making incremental moves toward cleaner, greener, more socially responsible business—seems to be the default setting for their journey. That may well be better than business as usual. But it’s by no means enough.

Read Article:
http://www.accenture.com/us-en/outlook/Pages/outlook-journal-2013-holistic-inclusive-robust-sustainable-systems-drive-business-value.aspx


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