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Mercredi 4 Mai 2011

Explaining the value of risk management

This week I was asked how the value of a risk management program can be explained to a doubting CEO. This can be especially challenging where resources are scarce and there are other uses with a clear return on investment.

Explaining the value of risk management
I don’t think there is an easy answer. How can you come up with a value for risk management? It’s like trying to put a dollar figure on the value of ethics.

Some people justify risk management by explaining how it protects value. That doesn’t work for me: it is true, but unlikely to open the wallet. I think you have to talk about how risk management helps the organization excel.

I start this way:

- Risk management enables better decisions, from setting corporate strategy, to driving major projects, to operational decision-making. With reliable, timely, and current information on risk (both the negative and positive potential) people can make better quality decisions
- This enables more risk-intelligent management, which can lead to optimized and sustained performance
- By anticipating potential events, the organization becomes more agile. It is able to respond quickly, whether to minimize the impact of adverse events or to seize opportunities for gain
- In a way, risk management is like a comfortable pair of shoes. You don’t realize the value of the shoes until you have worn them for a while
- If you want to see the value of risk management, just ask an executive who has an effective risk management program whether he would like to give it up
- Look at what happened to the companies during the Great Recession that didn’t have effective risk management

Here are some links on the topic:



What do you think? How can you explain the value of enterprise-wide risk management in a way that will encourage the CEO to invest in it?

Norman Marks, CPA, is vice president, governance, risk, and compliance for SAP's BusinessObjects division, and has been a chief audit executive of major global corporations for more than 15 years. He is the contributing editor to Internal Auditor’s “Governance Perspectives” column.

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