Online and mobile payments are increasing in Europe, with new channels emerging

The recent Europe Online Payment Methods Report 2013 - First Half 2013 report by Hamburg-based secondary market research company yStats.com provides information about the movement toward online and mobile purchase transactions. The report is based on recently published information from a variety of sources and details the latest trends and news on the topic, with projections of continued growth in the next few years.

In Central Europe, awareness of mobile payment methods was relatively high in 2012, reaching over two-thirds of mobile Internet users in Germany, Austria and Switzerland. The usage rates, however, were much lower, reaching a small two-digit percentage share. The most used online payment methods in German B2C E-Commerce in the second half of 2012 were credit card, invoice and PayPal. Mobile NFC based payments were not yet spread in Germany in 2012, but are expected to increase in use as banks, credit card companies and telecom operators test the technology involved. The Otto Group launched the mobile payment project called Yapital in early 2013.

In Western Europe, the United Kingdom and France are on the path to adoption of alternative payment methods. In the UK, payment by card held the largest share of total payments in B2C E-Commerce in 2012, followed in distant second by micropayment services. Mobile payments are expected to increase in use in the UK, as the UK Payment Council plans to launch a secure mobile payment service in spring 2014 and PayPal plans to offer a mobile payment solution with the name of PayPal Here in summer 2013. In France, bank card was the preferred online payment option in B2C E-Commerce in 2012, followed by micropayment services.

Countries in Eastern Europe are also participating in the movement to online and mobile payments. In Russia, cash remained the main payment method in B2C E-Commerce in 2012, but online payments gained in both awareness and usage. By far the most popular among online payment methods in the beginning of 2013 was bank card, followed by e-money and online banking. Electronic payment providers in Russia saw a significant growth in revenue in 2012. Payment via Internet bank was the most preferred payment method in B2C E-Commerce in Poland in 2012. In Turkey, online payments by bank cards grew by a third in 2012. Mobile payments were also on the rise in Turkey, reaching a high double digit number in millions of Euros. By 2015, it is expected to reach a large triple-digit figure.

Table of Contents

1. MANAGEMENT SUMMARY

2. Europe (Regional)
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012
Willingness to Pay Extra Fees for Using Mobile Payments, in % of Consumers, 2012
Share of Bank Customers Who Have Used PayPal for Mobile Payments, by Country (Germany, UK, France), in %, June 2012

3. Central Europe

3.1. Central Europe (Regional)
Awareness of Mobile Payment Methods, in % of Mobile Internet Users, 2012
Usage of Mobile Payment Methods, in % of Mobile Internet Users, 2012

3.2. Germany (Top Country)
Most Used Online Payment Methods in B2C E-Commerce, in % of Online Shoppers, H2 2012
Most Used Online Payment Methods in B2C E-Commerce, in % of Transactions, 2012
Most Offered Payment Methods in E-Commerce, in % of E-Commerce Companies, 2012
Most Known Online Payment Methods, in % of Online Shoppers, H2 2012
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012
Most Popular Online Payment Methods in B2C E-Commerce, in % of Online Shoppers and in % of Young Smartphone Users, 2012
Most Preferred NFC Payment Methods, in % of NFC Payment Users, January 2013
Mobile Payment Trends, 2012/2013
Mobile Payment Trends, 2012 and Trust in the Protection of personal Data in Mobile Payments, by Trustee, in %, June 2012
Perception of Online Payment Methods by Online Shoppers, H2 2012
Mobile Payment News about Otto Group, March 2013
Online Payment News about Sage Pay, October 2012
Mobile Payment News about Telefónica Deutschland, October 2012

3.3. Austria
Most Used Online Payment Methods in B2C E-Commerce, in % of Transactions, 2012
Online Payment News about SafetyPay and mPAY24, November 2012

3.4. Switzerland
Most Used Online Payment Methods in B2C E-Commerce, in % of Transactions, 2012

4. Western Europe

4.1. UK (Top Country)
Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012
Mobile Payment Trends, 2013
Share of Smartphone Owners Having Conducted Mobile Banking, September 2012, and Reasons for not Using Mobile Payments In-Store , in % of Smartphone Owners, September 2012
Mobile NFC Transaction Value, in USD millions and in %, 2012-2016f
Number of Mobile P2P Payment Transactions, in millions and Growth in %, 2013f - 2016f
Share of Mobile Wallet* or Contactless Payment-Enabled Mobile Phone Owners on Internet Users, in %, May 2012 & November 2012
Mobile Payment News about PayPal, iZettle, 2012/2013
Mobile Payment News about Intuit, March 2013
Mobile Payment News about Everything Everywhere, O2 and Vodafone, September 2012

4.2. France (Top Country)
Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012
Online Payment Trends, 2012, and Value of Attempted Online Payment Fraud, in EUR million, 2008 - 2012
Number of Online Payment Transactions with Credit Card, in millions, February 2012 vs. February 2013
Year-on-Year Growth of the Number of Online Credit Card Payments per Month, in %, February 2012 -February 2013
Mobile Payment News about Facebook, Orange France and Bango, November 2012
Mobile Payment News about McDonalds, 2012/2013

4.3. Belgium
Online Payment News about BNP Paribas Fortis and Belgacom, 2013


4.4. Italy
Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, April 2012
Breakdown of the Last B2C E-Commerce Purchase, by Payment Method, in % of Online Shoppers, 3 Months to February 2013

4.5. Netherlands
Mobile Payment News about Gemalto, October 2012
Mobile Payment News about MasterCard and ING Group, November 2012

4.6. Spain
Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012

5. Eastern Europe

5.1. Russia (Top Country)
Most Popular Online Payment Methods, in % of Online Payment Users, March 2013
Most Used Online Payment Methods, in % of Internet Users in Large Cities, Apr. 2011 vs. Aug. 2012
Breakdown of Online Payments by Method and by Category, in %, March 2013
Online Payment Trends , 2012 and Awareness and Usage of Payment Methods, by Payment Method, in %, March 2012
Transaction Volume of Electronic Payment Systems, in RUB billion, and Share of Distant Financial Services, in %, 2008-2012e & 2017f
Breakdown of Distant Financial Services, by Type, in %, 2012e & 2017f
Online Payment Penetration Rate, in % of Internet Users, by Macro-Region and by Type of Location, March 2013
Breakdown of Online Payment Users, by Gender and by Age, in %, March 2013
Breakdown of Online Payment Users, by Income and by Macro-Region, in %, 2012
Usage of Mobile Banking and Internet Banking, in % of Population, May 2012
Annual Growth of Electronic Payment Systems Website Audience, by Provider, in %, August 2012
Online Payment News about Qiwi, 2013 and Revenue of Qiwi, in RUB million, 2010-2012
Online Payment News about Sberbank and Yandex, 2012/2013
Mobile Payment News about VimpelCom and Net Element International, October 2012

5.2. Czech Republic
Online Payment News about TrustPay and Ukash, September 2012

5.3. Estonia
Volume and Value of Non-Cash Payment Transactions, by Type, in pieces and in EUR million, 2012, and Average Value per Transaction, by Type, in EUR, 2012
Value and Volume of Debit Card Payment Transactions, by Type, in EUR million and in thousands, 2011 & 2012
Value and Volume of Credit Card Payment Transactions, by Type, in EUR million and in thousands, 2011 & 2012

5.4. Greece
Fastest Growing Payment Methods in B2C E-Commerce, by in % Annual Growth, 2012

5.5. Hungary
Breakdown of B2C E-Commerce Sales, by Payment Method, in %, Q3 2012
Mobile Payment Trends, 2013 and Mobile Payment News about MasterCard and Citibank, October 2012

5.6. Latvia
Volume and Value of Customer Payment Transactions, by Type, in thousands and in LVL million, 2012 & 2011

5.7. Lithuania
Volume and Value of Non-Cash Payment Transactions, by Type, in millions and in LTL million, 2012, and Average Value per Transaction, by Type, in LTL thousands, 2012
Number and Value of Card Payments, by Card Type, 2012, in % Change Compared to 2011 and Average Value per Payment, by Card Types, in LTL, 2012
Number of Payment Cards and in % Change, Q4 2010, Q4 2011 & Q4 2012

5.8. Poland
Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
Most Popular Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2009-2011
Most Offered Payment Methods in B2C E-Commerce, in % of Online Shops, 2009-2011
Online Payment Solution Providers Used in B2C E-Commerce, in % of Online Shops, 2009-2011
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012

5.9. Romania
Online Payment Trends, 2012 and Number of Online Transactions Made with Bank Card, in millions, 2011 & 2012e
Value of 3D Secure Card Transactions, in EUR million, 2011 & 2012, and Average Value of 3D Secure Card Transactions, by Transactions in Foreign Currency and Transactions in RON, in EUR, 2012

5.10. Turkey
Mobile Payment Volume, in TRY million, 2012e-2015f
Number of Online Payment Transactions with Debit and Credit Cards, by Domestic and International Transactions with Domestic Cards and Domestic Transactions with Domestic and International Cards, Q1 2011 - Q1 2013
Value of Online Payment Transactions with Debit and Credit Cards, by Domestic and International Transactions with Domestic Cards and Domestic Transactions with Domestic and International Cards, Q1 2011 - Q1 2013
Total Number of Cards, by Credit and Debit Cards, 2008 - 2012
Share of Mobile Payments on Total B2C E-Commerce Payments, in %, 2012e - 2015f
Mobile Payment News about Turkcell, October 2012

5.11. Ukraine
Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 12 Months to Sep. 2012
Electronic Payment Trends, 2012/2013
Volume of Electronic Payment Transactions, in UAH million, Q1 2012 - Q3 2012 vs. Q1 2011- Q4 2011

6. Scandinavia

6.1. Denmark
Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012

6.2. Finland
Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012

6.3. Norway
Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012

6.4. Sweden
Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012

Companies Mentioned
Bango
Belgacom
Citibank
Facebook
Fortis
ING Group
MasterCard
McDonalds
mPAY24
Orange France
Otto Group
PayPal
Qiwi
Sage Pay
Sberbank
Telefonica Deutschland
TrustPay
Turkcell
Ukash
VimpelCom
Yandex

For more information visit http://www.researchandmarkets.com/research/rv2nll/europe_online

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