With the ever-increasing digitalization transforming the modern world, the European Central Bank (ECB) has raised the idea of launching a digital euro, which would assume an electronic form of currency accessible to citizens and companies alike. According to Marius Galdikas, CEO at ConnectPay, it seems like a high-potential bearing solution, which could greatly liberalize the market, reduce entry barriers for new companies, as well as drive further digitization.

The European Central Bank has been weighing the pros and cons of the digital version of Euro for a while now. The idea is based on an insight that while there is an array of choices for retail payments, e.g. cash or payment cards, the market lacks a unifying digital currency, which could facilitate daily transactions, was easy to use, and would provide cost-free access to a reliable means of payment accepted throughout the entire eurozone.

“At the moment, digital euro seems to be bringing a plethora of benefits to the table, without waiving the inherent properties of cash,” said Marius Galdikas. “It appeals to the consumers' need to go cashless, largely influenced by the coronavirus situation, and gives them more choices about how to pay. By no means will it replace actual banknotes—ECB emphasized this as well—but rather present a supplementary-to-cash solution that corresponds with the rapid levels of digitalization. It could contribute to a stronger Eurozone's stance in the global payments market, too."

Galdikas noted that while it offers quite a few benefits for the everyday consumer, the digital euro could be a game-changer for the fintech sector as well. According to him, having a digitalized version of the currency could potentially eliminate the need for middle-men. This would result in fewer barriers for new ventures to enter the market.

"In order to gain access to the Eurozone, first it is necessary to acquire a credit institution license. Only then it can join TARGET2 – Eurozone's settlement system, which processes large-value euro payments in real-time. However, such licenses are usually issued to FIs that focus on collecting deposits or lending credit."

"Consequently, it is much harder for up-and-coming fintechs to acquire the same licenses, as they have a more innovation-driven approach, hence, want to offer novel products," continued Galdikas. "This leads to dealing with a fair amount of intricacies in order to ensure all-round compliance in the banking sector. Digital euro could restructure the current chain of authority and shape it to be more strategic, streamlining bureaucratic procedures and leaving fewer hoops to jump through."

Inevitably, this would prep the industry to be more welcoming towards greater innovation, as fewer barriers would pave the way for new fintechs, looking to present novel solutions.

Currently, the idea of the digital euro launch is in the analysis stage. Over the next six months, the Frankfurt institution will be carrying out a series of experiments exploring risks and operational challenges, as well as undergoing a three-month public consultation, launched mid-October.

Although currently the move to digital Euro launch is predicted to happen over the next 2 to 4 years, the impact it would have on the European Union payments market makes it a highly anticipated solution.

About ConnectPay
ConnectPay is an online banking service provider for internet-based companies, offering a wide range of payment solutions, including SEPA and SWIFT payments, IBAN multi-currency accounts, Mastercard online card payments, and merchant accounts. All processes are operated via a fully automated fraud prevention and compliance management ecosystem. Smooth onboarding process and customized client solutions enable businesses to utilize innovative payment solutions to meet the needs of their digital customers. ConnectPay holds an EMI license, issued by the bank of Lithuania, and is a member of monetary authority of the Eurozone.

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