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Brian D. Helman Chief Financial Officer Vitacost.com

Vitacost.com, Inc. (Nasdaq:VITC - News), a leading online retailer and direct marketer of health and wellness products, announced that Brian D. Helman was named Chief Financial Officer. Mr. Helman will join the Company at the end of February and will replace Stephen E. Markert, Jr. who has been serving as the Company's Chief Financial Officer on an interim basis since October 2010. Mr. Helman brings nearly 20 years of finance and accounting experience and was most recently Chief Financial Officer of Intermedix Corporation. Prior to joining Intermedix, Mr. Helman was Chief Financial Officer of Rosetta Stone Inc., where he directed all of the Company's financial activities in a rapid growth environment and led its initial public offering in 2009.

"We are excited to have Brian join Vitacost.com given his significant financial and accounting experience in high growth, technology companies which makes him an excellent fit for the Vitacost.com team. We believe his ability to build a world-class financial infrastructure and develop and implement new financial processes and systems will create the financial platform needed to support our future growth initiatives," stated Jeffrey Horowitz, Chief Executive Officer. "We would also like to thank Steve for all of his hard work over the past fifteen months. He has made numerous contributions to the Company and we want to wish him well in his future endeavors."

"I am extremely excited to join Vitacost.com given its industry leading position and strong long-term growth potential," stated Mr. Helman. "I look forward to working with the Vitacost team to drive future growth and further position the Company as the largest on-line provider of dietary supplements and health and wellness products in the market today."

About Vitacost.com, Inc.
Vitacost.com, Inc. (Nasdaq:VITC - News) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery.

Lundi 13 Février 2012

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