Shawn Casemore
Leading Growth – is a proactive strategy involving setting priorities, taking actions and making investments based on the predictions and interpretations of customers value.
Trailing Growth – is a reactive strategy that involves reacting and responding to customer needs that exceed existing capabilities and capacity.
To contrast these two strategies, Leading Growth involves perceived risk, however often results in capitalizing on new markets, niches and consistently creating a competitive advantage. I call this the “build it and they will come” approach. On the contrary Trailing Growth results in lost opportunities and a lagging market position.
Trailing Growth – is a reactive strategy that involves reacting and responding to customer needs that exceed existing capabilities and capacity.
To contrast these two strategies, Leading Growth involves perceived risk, however often results in capitalizing on new markets, niches and consistently creating a competitive advantage. I call this the “build it and they will come” approach. On the contrary Trailing Growth results in lost opportunities and a lagging market position.
The Strategic Growth Trajectory
The visual to the right depicts the two responses to growth. Notice how the Trailing Growth lags and pulls or slows down growth, whereas the Leading Growth approach pushes and prompts growth.
Question: Have you set priorities for your future growth? Are you investing time and pursuing investments that prompt growth, or responding to needs that result in missed opportunities?
Question: Have you set priorities for your future growth? Are you investing time and pursuing investments that prompt growth, or responding to needs that result in missed opportunities?
Les médias du groupe Finyear
Chaque jour (5j/7) lisez gratuitement :
Le quotidien Finyear :
- Finyear Quotidien
La newsletter quotidienne :
- Finyear Newsletter
Recevez chaque matin par mail la newsletter Finyear, une sélection quotidienne des meilleures infos et expertises de la finance d’entreprise et de la finance d'affaires.
Chaque mois lisez gratuitement :
Le magazine digital :
- Finyear Magazine
Les 6 lettres digitales :
- Le Directeur Financier
- Le Trésorier
- Le Credit Manager
- Le Capital Investisseur
- GRC Manager
- Le Contrôleur de Gestion (PROJET 2014)
Un seul formulaire d'abonnement pour recevoir un avis de publication pour une ou plusieurs lettres
Le quotidien Finyear :
- Finyear Quotidien
La newsletter quotidienne :
- Finyear Newsletter
Recevez chaque matin par mail la newsletter Finyear, une sélection quotidienne des meilleures infos et expertises de la finance d’entreprise et de la finance d'affaires.
Chaque mois lisez gratuitement :
Le magazine digital :
- Finyear Magazine
Les 6 lettres digitales :
- Le Directeur Financier
- Le Trésorier
- Le Credit Manager
- Le Capital Investisseur
- GRC Manager
- Le Contrôleur de Gestion (PROJET 2014)
Un seul formulaire d'abonnement pour recevoir un avis de publication pour une ou plusieurs lettres