Quotidien Finance Digitale, Crypto Finance Daily News


              



5 ideas to get started to create a unique strategy


One of the characteristics in the HPO factor ‘Continuous Improvement & Renewal’ is having a unique strategy.



André de Waal
André de Waal
Unique is defined as ‘of which there is only one, unequalled, having no like or equal.’ In many industries it is difficult to develop a strategy that is truly different from competitors as many of them basically sell the same type of products and services. However, the manner in which these are sold and the attitude toward customers can be hugely different. Therefore the management of High Performance Organizations (HPOs) find uniqueness both in content and execution of the organizational strategy. They build this strategy gradually and consequently, thereby creating widespread opportunities and breakthroughs. They are consciously developing many new options and alternatives to compensate for dying strategies.

The following are things you can do to establish the conditions favorable for creating a unique strategy:

1. Redefine the industry you are operating in so the minds of people are broadened and more possibilities emerge. For instance, Southwest Airlines says it is not in the airline business but in the freedom business, and Umpqua Bank states it is not in banking but in retailing.

2. Let your people think consciously about and then articulate what makes working at the organization a unique experience, and what makes the organization stand out from the competition.

3. Hire people from outside the industry, to get fresh ideas. Practice branchmarking, by looking what HPOs in other industries do you can get inspired. Also realize that you don’t always have to be the first with an idea: you don’t always have to be original as long as you are the different in your industry.

4. Develop your own language and symbols which express the uniqueness of the organization to the people and to the customers (if you think differently about your business, then you also talk differently about the business).

5. Spend time on teaching your new management and employees about the uniqueness of the organization. Establish an internal university to safeguard the continuous learning process.

Share your suggestions how an organization could start to create a unique strategy!

In my upcoming book What Makes a High Performance Organization: Validated Factors of Competitive Advantage that Apply Worldwide, I will reveal all 35 HPO characteristics which will make your organization a true HPO!
www.amazon.com/André-De-Waal/e/B001H6P5TW

André de Waal is Associate Professor Strategic Management at the Maastricht School of Management and Academic Director of the HPO Center.
www.hpocenter.com
 
His research reported in this article will be fully explained in his upcoming book What Makes a High Performance Organization: Validated Factors of Competitive Advantage that Apply Worldwide, to be published in June 2012 by Global Professional Publishing.
 
 
 
 

Lundi 12 Mars 2012
Notez


Nouveau commentaire :
Twitter

Your email address will not be published. Required fields are marked *
Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *


Recevez notre newsletter quotidienne comme plus de 40.000 professionnels de la gestion et de l'innovation financières


LE TRESORIER


Cryptocurrencies


Finyear - Daily News