Now the process to identify strategic objectives is too complex to explain here, however what I can articulate is that there are four fundamental areas you should be considering when formulating a strategy, namely:

1. Profitability

2. Productivity

3. Innovation

4. Competition

Now this doesn’t mean you should use these as your objectives, but while you are formulating your strategic objectives you should be considering each of these areas at a macro level, diving down to a micro level to determine the validity, impact and priorities that surface.

“Growth” is not a strategy, it’s a goal that is satisfied by a well formulated and articulate strategy.


Shawn Casemore, President, Casemore and Co.
www.casemoreandco.com