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Le futur de la banque est mobile (étude US)

More U.S. Consumers Bank On The Go, Even on Dates.

Le futur de la banque est mobile (étude US)
Digital banking technology keeps making it much easier for U.S. consumers to manage their finances on the go. So easy, in fact, that a third of them bank on their phone and online more than a year ago -- and many are doing it at work, at the store or even while on a date.

The Chase survey found:
- More than half (54%) use their mobile banking app at work. One in 10 checked it during a client meeting.
- Many use it at a restaurant (39%), in a check-out line at a store (38%) and during a date (17%) - likely to ensure there's enough to avoid an embarrassing situation.
- They're also checking it during coffee or smoking breaks (37%), commuting (28%) and waiting to pick up a child from school (24%).

"This survey tells us what our customers have shown us over the last two years," said Barry Sommers, CEO of Chase Consumer Banking. "They love the ease of handling their routine banking online, on their phone and at an ATM."

More consumers are using their mobile app (33%) or banking online (35%) than last year while only 16% are stopping by branches more often.

Overall, more of the 1,500 adults Chase surveyed are using a bank's website or online portal (70%) than using a bank's app on a mobile phone or tablet (47%).

Millennials know there's an app for that

Millennials are all about digital - especially the mobile app - signaling the future of banking.

Le futur de la banque est mobile (étude US)
Hispanics are doing more with digital

Hispanic consumers turn to banking technology at a higher rate than others. Nearly half are using banking apps (45%) and a bank's website (48%) more than a year ago.

They are also using their banking app on the go more than the rest of the population.
- 64% use it while at work
- 49% use it in a check-out line at a store
- 47% use it at a restaurant.

ATMs aren't just for cash anymore

As ATMs get smarter, the survey found that Americans recognize the numerous capabilities of ATMs:
- Viewing account balances and transactions (70%)
- Transferring money from one account to another (46%) and
- Depositing checks (64%).

One third (33%) of Millennials are using their bank's ATMs now more than a year ago, compared to 16% of GenXers and 10% of Boomers.

The survey was commissioned in conjunction with Chase's newly launched Mastery campaign, featuring Serena Williams, Nick Cannon, Tim Morehouse, Joel Silverman, The Rockettes, and world-renowned tango dancers Miriam Larici and Leonardo Barrinuevo. While they've spent years mastering their crafts, they mastered Chase's digital banking in a flash.

For more information in English, visit chase.com/wayyoubank

About the Survey
Chase commissioned a telephone survey conducted by independent research firm Braun Research among a nationally representative sample of 1,502 U.S. Americans aged 18 or older. This survey was conducted from May 19 through 25, 2015, with a +/- 2.53 percent margin of error.

About Chase
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.6 trillion and operations worldwide. Chase serves nearly half of America's households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 5,500 branches, 18,000 ATMs, mobile, online and by phone. For more information, go to Chase.com

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Lundi 29 Juin 2015

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