L’accès en temps réel aux données clients augmente les performances business de SAP


SAP fait migrer les données critiques de ses systèmes de gestion de la relation client sur sa plateforme SAP HANA®




SAP AG (NYSE: SAP) annonce le lancement de sa solution SAP® Customer Relationship Management (SAP CRM) sur la plateforme SAP HANA®, moins de deux mois après son annonce. Cette solution permet à plus de 14 000 collaborateurs de SAP à travers le monde et, parmi eux, à 4 000 utilisateurs de solutions concurrentes, d’avoir un accès sécurisé et direct aux données business critiques, quelle que soit leur localisation. La disponibilité de SAP CRM sur la plateforme HANA permettra de faciliter la prise de décision mais également d’augmenter la productivité, d’améliorer les processus de prise de décision et donc les performances business.

Cette annonce a été faite à l’occasion du CeBIT 2013, qui se tient du 5 au 9 mars 2013 à Hanovre, en Allemagne.

English version:

Real-Time Access to Customer Data Boosts SAP’s Business Performance

SAP Migrates Business-Critical Customer Relationship Management System to SAP HANA® Platform

SAP AG (NYSE: SAP) today announced that it has gone live on the SAP® Customer Relationship Management (SAP CRM) application powered by the SAP HANA® platform in a record time of 2.5 months. More than 14,000 SAP employees worldwide, among them over 4,000 concurrent users, access the system weekly. They now benefit from secure, real-time access to business-critical data wherever they are for increased productivity, business performance and improved decision-making. The announcement was made at CeBIT 2013, being held March 5-9 in Hanover, Germany.

In today’s business world, speed and mobility matter. Business users expect fast response times as well as high quality and reliable information in their software. Additionally, the traditional desktop approach is long gone, with users demanding access to information anytime, anywhere and in real time via their preferred mobile device. In 2010, SAP outlined for the first time how in-memory computing and SAP HANA would dramatically increase the availability and speed of business information. Since then, SAP HANA has become the product with the fastest-growing customer pipeline in company history.

SAP migrated its business-critical CRM system to SAP CRM powered by SAP HANA through a project that was completed in record time, making the company the first customer to go live with the new solution.

“Real-time access to our customer pipeline allows us the ability to consistently analyze our business and know exactly where to focus additional resources and planning efforts. SAP Global Customer Operations is a vocal advocate of how SAP constantly delivers innovative business applications based on SAP HANA, in addition to serving as a highly-active internal customer,” said Robert Enslin, president of Global Customer Operations and member of Global Managing Board of SAP AG. “With the migration of our own CRM system to SAP CRM powered by SAP HANA, we now benefit from accelerating the solution non-disruptively and providing decision-making insights from the account level through senior management, anytime, anyplace.”

“Making SAP CRM available on SAP HANA was only the first step. Mobile devices such as smartphones and tablets are widely used across SAP, and they are also the preferred option for accessing customer information,” said Oliver Bussmann, chief information officer, SAP AG. “That’s why it is particularly important to us to embed SAP CRM on SAP HANA into our mobile strategy.”

Increased Performance Throughout the System
Implementing SAP CRM powered by SAP HANA results in increased performance that can be measured in different processes throughout the system. These include relatively simple processes such as business partner and contact creation, along with more complex processes such as the conversion from activity to lead to opportunity, and account and opportunity management. Early user feedback highlights performance improvements in the area of call center management, especially in search and reporting scenarios. SAP benefits from SAP CRM powered by SAP HANA by making decisions in real time, accelerating business performance, increasing business productivity and improving IT efficiency.

A propos de SAP
Leader des applications d’entreprise, SAP (NYSE : SAP) fournit aux entreprises de toutes tailles et de tous secteurs les moyens logiciels d’une meilleure gestion. Du back office à la direction, de l’entrepôt à la vente, quel que soit le terminal d’utilisation (ordinateur, terminal mobile), les applications SAP permettent aux collaborateurs et aux organisations de travailler plus efficacement ensemble et de s’appuyer sur des tableaux de bord personnalisés afin de conserver leur avance dans un contexte concurrentiel.
Les applications et services SAP offrent à plus de 197 000 clients (y compris les utilisateurs des solutions de SuccessFactors) la possibilité d’être rentables, de s’adapter continuellement et de croître durablement.
www.sap.com

Jeudi 7 Mars 2013
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